KPMG Global CEO Outlook 2015

El Global CEO Outlook recoge la visión, expectativas y retos de los primeros ejecutivos del mundo a tres años en base a una encuesta a 1.278 CEOs realizada en España, Estados Unidos, Reino Unido, Alemania, Francia, Italia, China, India, Japón y Australia durante los meses de mayo y junio de 2015.

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En España, KPMG ha analizado la visión de 50 CEOs de grandes empresas de los sectores de banca, seguros, automoción, manufacturas, tecnología, consumo y retail, sanidad, energía y gestión de activos, según se afirma en su web.

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De éstos, el 20% son CEOs de empresas con una facturación de entre 500 y 999 millones de euros, el 40% de entre 1.000 y 9.900 y otro 40% de a partir de 10.000 millones. Además, el informe incluye el análisis de expertos de KPMG sobre algunos de los aspectos que aborda como la transformación, los riesgos y la ciberseguridad, la regulación o el futuro de las operaciones.

Frente a otros informes en los que se analiza la visión de los primeros directivos a corto plazo, el Global CEO Outlook pide a los CEOs que proyecten sus expectativas a tres años para comprender mejor como prevén que serán sus empresas, en qué van a invertir y dónde están los principales retos.

GLOBAL CEO OUTLOOK SURVEY.

New competitors and business models, changing customer demands and the potential for market disruption – despite a barrage of challenges, over 50 percent of global CEOs are confident in the ability of their company to grow over the next three years.

But when 30 percent of CEOs believe their business isn’t taking enough risks with their global growth strategy and 56 percent admit they don’t have fully developed process in place for innovation – how prepared are CEOs for the future?

There’s a positive feeling amongst CEOs, especially in ASPAC and Europe, when it comes to the prospects for the global economy and their businesses. In fact, 62 percent of global CEOs are confident in the economy’s potential for the next 3 years, while 54 percent are confident in the growth of their businesses.

In the US, where the recovery is well underway, 19 percent are more confident than a year ago with another 46 percent expressing the same level of confidence about their prospects for growth.


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