KPMG Global Consumer Executive Top of Mind Survey 2015

KPMG’s recent survey of 539 senior consumer executives revealed that this year’s top priority—across consumer businesses of all types, sizes and in all geographies—is clearly on expansion and top line growth.

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The issue – and the focus of this year’s Top of Mind report – is on the hard-edged choices consumer organizations need to address in order gain the advantage they need to achieve their growth goals, ensures KPMG´s web site.

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To stand still is to fall behind, provides insight into the strategies that thesurvey respondents plan to use to achieve top line growth, as well as insight into some potential areas of concern. The report touches on six levers—classified as either drivers, enablers or potential derailers—that are likely to exert the most influence on a company’s ability to grow revenues in the coming years.

Consumer manufacturing and retail executives that have insight and/or influence regarding their company’s global strategy. the survey results were analyzed and discussed with a number of consumer sector professionals at kPMG and the CGF around the world, as well as with C-suite office holders within the industry. 

The purpose of this research is to provide perspectives to our readers that can help them assess the strategy and focus of their own companies.

The cases and insights included throughout the report can help executives identify factors or trends that may need more attention, or to more fully appreciate the challenges and execution strategies of their industry peers.

As you read through the report, please evaluate the implications of the issues covered to your own business and consider how, in the dynamic consumer industry, “the optimal time is usually long before you think it’s the optimal time.” In the race for continuous growth, those that choose to stand still are actually falling behind. 

KPMG also want to extend a special thank you to the executives who gave their time and insights to inform our research. the full report can be downloaded at kpmg.com/CMsurvey

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