PwC Global Entertainment & Media Outlook 2018–2022

Trending now: convergence, connections and trust.

Five-year projection of consumer and advertiser spending data across 15 segments and 53 territories.

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Segment findings: Total spending will rise at a compound annual growth rate (CAGR) of 4.4% over the next five years, but with sharp differences among industry segments and sectors within them and across territories.

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The fastest growth will be in digitally driven segments, with virtual reality leading the way, followed by over-the-top content (OTT).

E-sports will be the second fastest-growing segment if it were separated from the overall Video games and e-sports segment.

By contrast, newspapers and magazines will see declines in revenues to 2022.

PwC web site explains that today’s rapidly evolving media ecosystem is experiencing a new and different wave of convergence. To succeed in the future that’s taking shape, companies must reenvision every aspect of what they do and how they do it. It’s about having, or having access to, the right technology and excellent content, which is delivered in a cost-effective manner to an engaged audience that trusts the brand. Our new report, Perspectives from the Outlook 2018–2022, is available free to non-subscribers and provides insights into important trends and how companies like yours can respond.

An already complicated entertainment and media (E&M) world is growing ever more so – now that the most prized assets in the digital age have been determined, competition for those assets is coming from every conceivable direction.

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The last 12 months have been marked by streaming services, TV companies and social networks competing simultaneously over both conventional sports and e-sports rights; TV companies, telcos, tech companies, OTT operators and movie studios competing to provide TV content; radio stations, podcast companies and streaming services competing to provide radio and podcast content; Google, iHeartMedia and ad tech companies competing to provide digital OOH services; news publishers transforming into media companies by hiring VR teams and video experts; and even automobile manufacturers and radio providers working hand in hand.

Decision-makers need data of unprecedented detail and granularity to navigate this world and inform their business plans.

In 2018, mobile Internet advertising spend is poised to outweigh that of wired for the first time, and in 2020, data consumed on smartphones will exceed data consumed on fixed broadband.

The most disruptive, forward-thinking companies are striving to create an integrated ecosystem suited to a consumer-driven dynamic – one in which social media and e-commerce are interlinked with the entertainment experience itself.

As big tech competes ever more fiercely in the entertainment and media spaces that have the most promising digital revenue prospects, such as OTT video and music streaming, new fronts continue to appear – including artificial intelligence, smart home services and virtual assistants.

Total global E&M revenue will see a 4.4% CAGR rise over the five year forecast period through 2022, reaching US$2.4 trillion in that year, from US$1.9 trillion in 2017. This is marginally up on last year’s predictions of a 4.2% CAGR, but is predicated on renewed bullishness in worldwide Internet access spend. Digital revenue will continue to make up more and more of the industry’s income, accounting for more than 50% in 2018.

The story behind these global figures is an accumulation of near-infinite microstories – a dizzying array of different trends at the country and segment levels. 

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