Informes

Accenture Mobility Research 2015

Digital is driving transformation across industries and geographies.


The emergence and adoption of digital technologies has rapidly transformed businesses and industries around the globe. Mobile technologies have been especially impactful, as they have enabled companies to not only streamline their operations, but also engage more effectively with customers and tap into new sources of revenue.


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But the path to successful digital transformation is not always a smooth one, ensures Accenture. Security concerns, technology adoption and integration, and resource constraints are frequently cited as impediments to more rapid adoption of transformative technologies.

The call to embrace digital technologies was resounding in this year’s study, with nine out of ten executives indicating their organization had clear expectations for how digital can enhance their business.

And while some companies were slower to adopt, most acknowledged making “significant inroads” in leveraging digital technologies, with 80% having a Chief Digital Officer (CDO) in place to lead those efforts.

While analytics, cloud, mobile, and social technologies can each yield substantial outcomes and improvements for businesses, most executives prefer an integrated, coordinated approach to their technology investments. The benefits of combining technologies include new revenue opportunities, accelerated time-to-market for products and services, and increased customer engagement.


Despite strong progress, respondents acknowledged that more work is needed to identify and address digital technology challenges. And while digital was widely recognized for its transformative potential, concerns about security, integration, and the rapid pace of technological change were frequently cited as impediments.

While many companies appointed a Chief Digital Officer as the company’s “digital czar”, the presence of a CDO didn’t necessarily advance digital technology integration within the organization, with the role’s seniority, scope, and responsibilities differing vastly from one organization to another.

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